Win your perfect customer with cutting-edge programmatic advertising
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Smash Your Sales
Targets with Powerful Programmatic Advertising
From retail to healthcare, artificial intelligence has become increasingly common across virtually every industry imaginable. So why should online advertising be any different? Programmatic media buying helps businesses achieve their marketing goals by using AI-driven methods to reach and convert customers at the optimal moment. By automating the buying and selling of advertising space online, removing the human element from this transaction means your marketing material can be displayed in a matter of moments.
Don’t be hard on yourself if you’re a little confused, but programmatic marketing isn’t so complicated once you break it down. Rather than spending hours negotiating with publications on your own, programmatic media buying uses AI and machine learning to streamline display advertising from top to bottom. Faster, cheaper and more accurate than traditional methods, adopting programmatic advertising into your brand’s marketing philosophy will boost your conversions and save you plenty of time.
Don’t get caught using outdated marketing methods. Use AI-driven techniques to make sure your business remains on the cutting-edge!
Artificial intelligence is amazing, but don’t leave your entire strategy to an algorithm. With an effective campaign using computers to handle basic yet time-consuming calculations, your time is freed up to decide strategic elements that aren’t so simple. If you work alongside Future Media Interactive, our expert digital marketers don’t just click start on your campaign and hope for the best. Instead, we monitor your strategy 24/7, conduct A/B tests and deliver an unbeatable ROI.
With programmatic marketing helping brands target a highly accurate customer base, planning and executing a data-driven campaign will boost your metrics across the board. Backed by a campaign that displays your ads to customers who genuinely care about your products, expect a massive surge in your conversion rates. Alongside comprehensive customer analytics and eye-catching marketing, your programmatic advertising agency can capture the attention of high-quality customers in real-time.
Consider the advantages of programmatic advertising and outgrow your competition’s reach and conversions
Brands using programmatic marketing will always know where and when their advertising is placed, plus receive extensive analytics on the customers they reach. Unlike magazines or billboards, you can keep track of your strategy’s success in real-time, and adjust over the course of the campaign.
Programmatic has an edge even over other forms of digital marketing. For example, instead of running Facebook ads that only use the audience data collected from Facebook itself, with Facebook programmatic advertising, you can also use off-platform data. Combined with AI-driven media buying, it’s a recipe for success.
Take charge of your campaign to achieve your goals and overtake your competition
Programmatic advertising requires an appropriate ad exchange for your needs. Unsure what that is? Ad exchanges bring together numerous advertisers, agencies and publishers to ensure buying and selling occurs on a single platform. Although the details can be complex, ad exchanges are like trading floors where auctions are decided in a fraction of a second.
While different ad exchanges offer personalized portfolios of online advertising space, the leading platform for programmatic advertising services is undoubtedly Google Display & Video 360 (DV360). Generating an estimated 90 billion impressions every day, DV360 offers unmatched consumer data via Google Search, Google Shopping, Gmail, YouTube and more.
This superior service ensures you can determine the right way to capitalize on audience behaviors and achieve a stellar ROI. With some studies estimating that as much as 40% of all media spend is wasted, partner with Future Media Interactive as your programmatic advertising agency to ensure your spending delivers the maximum amount of reward.
Consider the advantages of programmatic advertising and outgrow your competition’s reach and conversions
Although 88% of display advertising is expected to be programmatic by the end of 2021, you aren’t limited to showcasing your products solely through banners. However, this easily accessible format remains extremely common, as organizations can activate the headers, footers and sidebars of highly relevant websites. By bidding for this ad space via public ad exchanges like DV360 or the Microsoft Audience Network, it’s remarkably easy for businesses at any scale to get started.
Brands can also advertise on video content using this marketing method. With around 75% of video ads created programmatically, the vast majority are generated through YouTube’s TrueView system. There are three possible formats for Youtube programmatic advertising. In-stream video ads run before the user watches the video, while In-display ads appear in YouTube’s recommended video sidebar or within the search results. Lastly, Outstream video ads are a mobile-only option that plays on partner sites or apps within the page’s content.
Set up your campaign the right way to start achieving your business objectives and overtake your competition
A programmatic advertising campaign requires an appropriate ad exchange for your needs. Unsure what that is? Ad exchanges bring together numerous advertisers, agencies and publishers to ensure buying and selling occurs on a single platform. Although the details can be complex, ad exchanges are like trading floors where auctions are decided in a fraction of a second.
While different ad exchanges offer personalized portfolios of online advertising space, the leading programmatic advertising platform is undoubtedly Google Display & Video 360 (DV360). Generating an estimated 90 billion impressions every day, DV360 offers unmatched consumer data via Google Search, Google Shopping, Gmail, YouTube and more.
This superior service ensures you can determine the right way to capitalise on audience behaviours and achieve a stellar ROI. With some studies estimating that as much as 40% of all media spend is wasted, partner with us to ensure your spending delivers the maximum amount of reward.
Transform your investment into incredible results! Our experts know precisely how to achieve your goals
Programmatic advertising streamlines the process of marketing online, but this modern way of doing things definitely has a learning curve that even experienced professionals find difficult to overcome. Fortunately, our talented digital marketers have the know-how your business needs to reach your objectives.
As we’ve led highly profitable campaigns for some of the world’s leading brands, our programmatic advertising services push the limits of this AI-driven technology to deliver outstanding results. No matter where your audience hangs out online, we can produce a campaign that attracts and converts the right kind of people.
Ready to put your sales into overdrive? Chat with the team at Future Media Interactive to learn how programmatic advertising will boost your brand’s marketing performance and generate reliable returns that ensure your business reaches the next level.
OUR RECENT WORK
Lightning Group
Not seeing any revenue from your Google Ads campaigns? That used to be Lightning Group too. Then we stepped in.
Within 3 months, our lead generation drove over six figures in revenue, at over 36x ROAS.
